It has been a long road — not without bumps.
Clearly, my expatriate status has offered me a fantastic opportunity to take the leap in the creative and entrepreneurial arena, but it also has over-complicated the administrative and legal procedures required to start a business venture.
Thus, after months spent brainstorming whether setting up a Swiss GmbH/Sàrl/Sagl or a Vietnamese LLC, it’s with a certain relief that I discovered (and immediately applied for) the Estonian e-residency program, a remarkably affordable and straightforward procedure that gives the opportunity to anyone to incorporate a limited liability company at the heart of the European market.
Long story short, I’m excited to announce that I’m the proud owner of an OSAÜHING. Don’t even ask me how to pronounce this. I’m thankful enough that more often than not Estonians shortened it to OÜ, an abbreviation which always puts a big smile on my face.
You could have heard me "hoüling" with joy last December in Tallinn, once the incorporation was confirmed.